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A Guide to Creative Sector Employment

Advertising

Core Activities:

• Consumer Research and insights
• Management of client marketing activity/communication plans
• Identifying consumer tastes and responses
• Creation of advertisements, promotions
• PR campaigns
• Media planning, buying and evaluation
• Production of advertising materials

Related Activities:

• Creative studios and freelancers
• Editing facilities
• Brochures/publications
• Photography, filming and digital recording
• Multimedia and Internet production
• Marketing consultancy
• Exhibitions

Related Industries:

Public Relations · Promotions · Direct Marketing · Design · TV and Radio · Film · Market Research